About Rivera's Roofing
Rivera's Roofing is a small, owner-run roofing company in Lubbock, Texas. It is owned by Jaime Rivera Jr. and Micah L. Rivera, and the company's own Google listing says it has been roofing here since 1989. That is a long run in a trade where companies come and go with the storms.
What that means for you is simple. When you call (806) 535-6570, you are not reaching a call center or a salesperson two states away. You are reaching the people whose name is on the business, and they are the same people who answer for the work.
Jaime and Micah Rivera
Both names are on the business records, and one of them is probably on the other end of your phone call.
Jaime Rivera Jr.
Jaime Rivera Jr. is the owner of record, the name on the business filings. The company he runs has been putting roofs on Lubbock homes since 1989, through more hail seasons than most local roofers have seen. When the job is yours, the owner of the company knows about it.
Micah L. Rivera
Micah runs the business side of Rivera's Roofing. Read the Google reviews and her name keeps coming up, right alongside team member Zenia's, because Micah is the person customers actually deal with: booking the inspection, walking through what the photos show, and keeping an insurance claim moving until the roof is on.
That is what owner-run means here. There is no layer of sales staff between you and the decision. The person who quotes your job is the person who can answer for it later.
What a job with Rivera's Roofing looks like
Everything below is backed by what customers wrote in their own reviews, not by promises we made up.
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Inspect first
Every job starts with a free roof inspection. The crew gets on the roof, looks at everything, and photographs what they find, so the conversation starts from what is actually up there, not a guess from the driveway.
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Show you the photos
You see what they saw. Keith's review mentions before and after photos posted on the job, and Stevie's insurance claim moved on the back of the inspection write-up.
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Plain answers
You get told what the roof needs in normal words: repair or replacement, why, and what happens if you wait. Stevie calls the team helpful, knowledgeable and quick, which is exactly what a straight answer feels like.
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Price before work
You see the options, the colors and the price before anything starts. On Stevie's job the crew recommended the darker shingle color, and she says it improved her home's curb appeal.
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Clean up
The crew cleans up the yard when the work is done. That is not a line from a brochure: it is the exact thing Keith's review praises, word for word.
5.0 on Google, every word of it
Three reviews, all five stars. Here are all three, word for word.
"I was referred to Rivera's Roofing after the hail storm in June 2025. Zenia and Micah were extremely helpful, knowledgeable and quick. After the free inspection, Zenia helped with submitting the insurance claim and kept me and my insurance company updated throughout the process. Once the insurance claim was approved, Micah and her roofers got the roof replaced in one day and I am glad I went with their recommendation to use the darker color roofing material which improved my home's curb appeal."
"These guys came out and worked hard to install a great roof quickly and efficiently! They did a fantastic clean up job also! Zenia was available with helpful information through the entire process! Before and after photos posted."
"They were very nice fast, and pleasant they have my house looking good an they are very polite and friendly, professional and I really appreciate the work Rivera's done for me."
After the storm, a Lubbock company is still here
After a big Lubbock hail storm, trucks you have never seen before roll in from out of state. Storm chasers knock on doors, promise fast work, and are gone before the next season tests what they nailed down. If something leaks a year later, there is nobody left to call.
Rivera's Roofing cannot work that way. The company is rooted at 2703 1st Pl, it has been roofing in Lubbock since 1989, and the owners live with their reputation on every street they have ever worked. A local company has to answer for its work, because the owners live here too.
The one place they post online is their Facebook page. The phone is the better way to reach them: (806) 535-6570.
2703 1st Pl, Lubbock, TX 79415
Open Monday to Friday, 8:30am to 7:00pm
The services we offer
All the ways we work on Lubbock roofs. Each one starts with a free inspection, and you see the price before work starts.
Call Rivera's Roofing and reach the owners
Free inspection, straight answers, and help with the insurance claim if there is one.